Greetings and Salutations. My blog is about the subculture of rock critics, and I'm gonna get right into it with a semi-quasi-relevant post! Yay!
Those of us at the lecture on Wednesday will remember 'Hype!', Doug Pray's Seattle-Grunge-era rockumentary. Something that interested me about it was that, probably for dramatic effect, you get the impression for a long stretch of the flick that Nirvana weren't really part of the burgeoning Seattle scene, and then came out of nowhere, stole the riff from Boston's 'More Than A Feeling' and blew the world away.
So what I thought would be interesting, being the geek that I am, was to go back and take a look at a few of the NME and Melody Maker articles from the time (handily collected into one magazine by Uncut a couple of years ago) by Everret True and his contemporaries, the writers the film credits for kick-starting the grunge phenomenon in the UK.
True's first grunge article, and the one we saw mentioned in the lecture, was 'SUB POP- Seattle: Rock City', from the March 18 1989 edition of Melody Maker. Crediting Sonic Youth's championing of Green River and John Peel's love affair with Sub Pop for kickstarting Britain's interest in grunge, a couple of things stick out about the article:
1. True loves Tad. Seriously, in a man-crush, oh-my-god-how-much-does-True-want-to-get-it-on-with-Tad sort of way. In True's own words....
"A mountain of sound. The heaviest man in all creation. The rockiest gnarliest dude you'd ever want to wake up next to. An enormous talent. From the backwoods of Idaho and trained as a butcher. If you're talking about conviction and immediacy, then you're looking at Tad."
True :3 Tad 4eva. The funny thing is, he wasn't alone. The general media vibe (meaning the "media" that cared enough to notice) in those days seemed to be that Tad were going to be grunge group that conquered the world. Speaking of which...
2. True, in 1989, in the article that broke Grunge worldwide, on Nirvana:
"Basically, this is the real thing. No rock star contrivance, no intellectual perspective, no master plan for world domination. You're talking about four guys in their early twenties from rural Washington who wanna rock, who, if they weren't doing this, would be working in a supermarket or lumber yard, fixing cars. Kurtd Kobain is a great tunesmith, although still a relatively young songwriter. He wields a riff with
passion."
Of course, it goes without saying that Nirvana became rock stars, at which point their songs became intellectually (over?) analysed and they dominated the world. Nice one.
But the point is, Nirvana were right there when True embarked on his international voyage for the New Sound, so much so that he rated them ahead of Soundgarden and Mark Lanegan's Screaming Trees.
I mean, sure, they were no Tad, they weren't about to cross over to a mainstream audience or anything, but at least True acknowledged that "Kurdt Kobain" and his crew were a vital part of the scene; he'd even positively reviewed their single 'Love Buzz' in Melody Maker a month earlier.
In July 1989, Melody Maker's Edwin Pouncey raved about 'Bleach', the group's debut album...
"This is the biggest, baddest sound that Sub Pop have so far managed to unearth. So primitive that they manage to make labelmates Mudhoney sound like Genesis."
Yep, Nirvana made Mudhoney look like a band whose drummer would go on to worldwide pop stardom in his own right. Oh well, hindsight is 20-20.
Anyway, the article was fairly prescient when it noted that Nirvana were going to obliterate G'n'R, so that's cool.
Pouncey is even more on the money in his September interview with Kurtd, when he declares at the outset that the band's "grungy pop" ensured their "future as the next BIG thing."
In October (still '89), True interviewed Kurtd for Melody Maker, and noted that those in the know saw him as the "cream of the crop" among the new wave of Seattle talent. But True was also beginning to become weary of the new sound, predicting that "Soon it will be time to sweep the whole sorry mess under the carpet and wish that Jimi Hendrix had never set his guitar on fire," although I think he's making fun of the nature of trends more than anything there.
In November, they released the single 'Blew', which recieved a great notice from the NME, but got a royal ass-kicking from Simon Reynolds at the Melody Maker, who described it as "dismal, muddy, thuggish trad-rock that adds further weight to the notion that Sub Pop is the hype of '89."
I feel kinda bad for Reynolds, because amidst the Madchester scene, Nirvana circa '89 probably
did sound like "muddy, thuggis trad-rock" at first, but it's still the sort of review that would have made him look bad in a few year's time. Not Rolling-Stone-giving-Britney-more-stars-than-Nevermind-bad, but still...
Rounding out the "hype of '89", in the 16 December edition of the NME, Edwin Pouncey, reviewing Nirvana's support slot for Tad at the Astoria, had this to say:
"Nirvana are Sub Pop's answer to The Beatles, pop masters with a sense of hard rock and songs that penetrate the memory of their audience. 'Blew' (their latest 45) is a classic example of this, a hit for sure if the rest of the world wasn't so stupid and half asleep."
Not to worry, Edwin, those alarm clocks would start ringing in a year or two's time. 'Hype!', indeed.
(BTW, if you liked 'Hype!', check out 'Scratch', director Doug Pray's equally great hip-hop-umentary.)